Please use this identifier to cite or link to this item: http//localhost:8080/jspui/handle/123456789/11362
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dc.contributor.authorDr. Rais, Abderrahmane-
dc.contributor.authorAbdedaime, Kamel-
dc.date.accessioned2024-06-10T20:59:35Z-
dc.date.available2024-06-10T20:59:35Z-
dc.date.issued2024-
dc.identifier.urihttp//localhost:8080/jspui/handle/123456789/11362-
dc.description.abstractThis thesis outlines a systematic approach to developing a customer acquisition strategy for a case study start-up. It emphasises the integration of inbound marketing principles, the creation of a detailed buyer persona, the mapping of the customer journey, the implementation of lead generation processes, and the establishment of an efficient implementation plan. The research aims to provide valuable insights and practical recommendations to optimise customer acquisition activities, enhance market visibility, and support sustainable growth for start-ups in a competitive business environment. Through a combination of theoretical frameworks and practical applications, the study offers a structured roadmap for businesses to attract and retain customers effectively, ultimately fostering long- term success and growthen_US
dc.language.isootheren_US
dc.publisherجامعة الشهيد الشيخ العربي التبسي تبسةen_US
dc.subjectInbound marketing, buyer persona, customer journey, lead generation, customer acquisition, CRMen_US
dc.titleThe Role of Customer Acquisition Strategy in the Growth of Startupsen_US
dc.typeThesisen_US
Appears in Collections:02- قسم العلوم التجارية

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